SEO & AI visibility, explained
Practical guides on ranking in search and getting cited by ChatGPT, Perplexity, and Google AI Overviews.
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XML Sitemap Best Practices (and Common Mistakes That Hide Pages from Google)
XML sitemap best practices that keep every page crawlable — plus the four mistakes (noindex bloat, fake lastmod, size limits) that quietly hide pages.
Latest guides
Browse SEO, AI visibility, technical audits, and comparisons.
Schema Markup for AI Citability: What ChatGPT and Perplexity Actually Parse
Which schema.org types actually help AI citability, and what's confirmed vs. speculative about whether ChatGPT and Perplexity parse structured data.
DidYouSEO vs Generic SEO Tools: What a Free Audit Actually Checks
A free seo audit tool comparison: what generic audit tools check versus what DidYouSEO's free audit covers, including AI-visibility checks most tools skip.
Favicon Not Showing in Google Search Results? Here's the Fix
Favicon not showing in Google search results? Usually a missing favicon.ico, a robots.txt block, or Google's normal crawl lag. Here's how to fix it.
E-E-A-T for AI Search: Does 'Experience' Even Matter to an LLM?
E-E-A-T for AI search gets repeated everywhere. What's actually confirmed about whether 'Experience' influences what LLMs cite, versus what's assumed.
Duplicate Content: What Actually Hurts You vs What Google Ignores
Duplicate content SEO myths debunked. Google doesn't penalize most duplicates — it just picks one. Here's what actually causes real ranking damage.
Core Web Vitals in 2026: What Still Matters After INP Replaced FID
Core Web Vitals 2026: what actually still counts as a ranking signal, why INP is the hardest metric to pass, and what to fix first.
Content Decay: Why Your Best-Ranking Pages Lose Traffic Without Warning
Content decay SEO explained: why pages that ranked well quietly lose rankings over months, how to catch it early, and what to do about it.
How to Check If ChatGPT and Perplexity Actually Know Your Brand
A step-by-step method to check if ChatGPT knows your brand, spot hallucinations, and test Perplexity, Gemini, and AI Overviews separately.
Canonical Tags Explained: When to Use Them and When They Backfire
Canonical tags fix duplicate content when used right — and quietly deindex pages when used wrong. Here's the correct setup and the mistakes to avoid.
AI Overviews vs Featured Snippets: Different Game, Different Optimization
AI Overviews vs featured snippets isn't the same game with a new name. How Google sources and synthesizes each one, and what changes for your content.
What Your SEO Score Actually Measures (and What It Doesn't)
A 92/100 SEO score doesn't mean you'll outrank a site scoring 68. Here's exactly what an SEO score checks, what it can't see, and how to actually use one.
Website SEO Comparison: The 9 Things Actually Worth Comparing
The 9 signals worth comparing between your site and a competitor's, what each one tells you, and which ones to ignore.
What Is Query Fan-Out, and Why Does It Matter for AI Search?
Google AI Mode and AI Overviews break your question into sub-questions before answering. Here's what query fan-out actually is, and what it means for content.
How to Compare Two Websites' SEO (Free, in 60 Seconds)
The fastest way to compare two websites' SEO side by side - what to check, how to read the results, and the mistake that makes most comparisons useless.
How to Check If ChatGPT, Claude, or Perplexity Are Blocked From Your Site
A step-by-step way to check whether GPTBot, ClaudeBot, or PerplexityBot can actually reach your site - and the one-line mistake that blocks them silently.
The AI Visibility Tool Market Is Exploding. Here's What to Actually Look For
Dozens of AI visibility tools launched in the last year alone. Before you pick one, here's what actually separates a useful tool from a vanity dashboard.
AI Citations vs. AI Mentions: Which One Actually Matters for SEO?
AI citations and AI mentions sound like the same thing. They're not. Here's the real data on which one predicts brand growth, and how to track both.
Why Google Says "Discovered – Currently Not Indexed" (and How to Actually Fix It)
Google found your page but hasn't crawled it yet. Why it happens, and the fixes that actually move pages into the index.
The Technical SEO Audit Checklist: What to Check and Why Each Item Matters
Indexing, links, images, performance, and social tags - with the reasoning behind each check, not just a list to tick off.
Meta Tags Explained: Title Tags, Descriptions, and Social Previews That Actually Work
Title tag length, meta description best practices, and Open Graph tags for social previews - with the reasoning behind each rule.
Does ChatGPT Actually Crawl Your Website? What GPTBot, ClaudeBot, and PerplexityBot Really Do
We checked whether AI crawlers visit our own site using normal analytics - and learned exactly why most sites are flying blind on bot traffic.
Broken Links Are Quietly Costing You Rankings — Here's How to Find and Fix Them
Broken links waste crawl budget, leak link equity, and hurt user experience. What they actually cost you, and how to find and fix them.
What Is AI Search Visibility (and Why Your Traffic Depends on It)
AI assistants now answer millions of searches. What AI search visibility means, how it differs from SEO, and how to measure yours.
llms.txt: What It Actually Does for Your AI Visibility (Honest 2026 Review)
Most guides say llms.txt is essential for AI search. Crawler data says otherwise. What it really does in 2026, and what actually gets you cited.