SEO dashboard
An SEO dashboard that shows what changed and what to fix
An SEO dashboard puts the numbers you check every week on one screen. DidYouSEO's dashboard answers six questions at a glance: is SEO bringing visitors, which searches find you, do AI assistants recommend you, can Google read every page, what are competitors doing, and what should you fix next.
Five tabs to answer one question
Checking SEO usually means Search Console in one tab, Google Analytics in another, an audit tool in a third, and a spreadsheet to compare this month with last. By the time the numbers line up, the question you started with has gone cold.
A dashboard is only useful if it answers the question, not if it charts everything. Each card on DidYouSEO's dashboard is one question with one number, the change since last period, and a link to the detail.
What does an SEO dashboard show?
Organic traffic
Organic visits from GA4 for the last 28 days, the change from the 28 before, key events and visits from AI assistants.
Search Console clicks
Clicks from Google for the last 28 days against the previous 28, and the search that brings the most.
AI search
How many AI answers name you for your buyers' questions, and which competitor is named instead (paid plans).
Site health
A 0–100 score from the latest audit and the number of critical problems still open.
Competitor changes
Pages your competitors published, changed or lost this week (Starter and Growth).
What to fix next
The top action items across the site, ranked so the first one is worth doing first.
What's on the DidYouSEO SEO dashboard
| Card | The question it answers | Where the data comes from |
|---|---|---|
| Traffic | Is SEO bringing visitors? | Google Analytics 4 |
| Keywords | Which searches find us? | Google Search Console |
| AI search | Do AI assistants recommend us? | Weekly checks in ChatGPT, Claude, Gemini and Perplexity |
| Site health | Can Google read every page? | DidYouSEO site audit, 40+ checks per page |
| Competitors | What are competitors doing? | Daily checks of the competitors you add |
| To-do | What should we fix next? | Audit findings and action items |
SEO dashboard or SEO report: which do you need?
Use a dashboard for yourself and a report for someone else. The dashboard is the live view you open on a Monday to see what moved. A report is the fixed summary you send a client or manager once a month, with the story of why it moved and what happens next.
DidYouSEO does both from the same data. When it's time to send something, turn the audit into a branded report link: see SEO reporting software and the free client SEO report.
A client SEO dashboard for agencies
- Group each client's websites under the client's name, and switch between them from the site picker.
- Every card reads that client's own Search Console and GA4, connected with read-only access.
- Clients don't log in to your dashboard. Send them a report link with your logo instead, and turn it off whenever you like.
How is this different from building a dashboard in Looker Studio?
Nothing to build
Connect Search Console and GA4 and the cards fill in. No connectors, charts or templates to maintain.
The audit is included
Looker Studio charts data you already have. DidYouSEO also crawls the site and tells you what to fix.
AI search in the same view
AI visibility sits next to Google clicks, so you can see if a page losing clicks is being answered by AI instead.
Free to start
The free plan covers one site with audits, Search Console, GA4 and bot traffic. Paid plans from $19 a month add AI visibility and competitors.
How do you set up an SEO dashboard?
- STEP 1
Add your site
Sign up free, add the website and run the first audit. The health score and to-do list fill in when it finishes.
- STEP 2
Connect Google
Link Search Console and GA4 with read-only access. DidYouSEO never changes your Google settings.
- STEP 3
Add what to watch
Add competitors and the questions your buyers ask AI assistants, on a paid plan. The cards update as the checks run.
Ask your dashboard questions in Claude or ChatGPT
Connect DidYouSEO to your AI assistant and ask about any site in your account. The answer uses the same Search Console, GA4 and audit data as the dashboard.
“Which pages on acme.com lost the most clicks in the last 28 days?”
“How many organic visits did acme.com get last month, and how many came from AI assistants?”
“What are the three most important fixes on acme.com right now?”
“Which searches are close to page one for acme.com?”
Free tools to go with your SEO dashboard
How much does an SEO dashboard cost?
Free for one site. Paid plans start with a free trial and no card.
Free
Explore the dashboard, no card needed
- 1 registered site
- Up to 10 pages per audit
- 30 crawl credits / month
- 40+ on-page checks per page
- Bot traffic tracking
- AI visibility check
- AI content calendar
- AI credits for keyword & backlink lookups
- API & WordPress plugin (20 requests/day)
Starter
Fix your site's SEO
- 5,000 crawl credits / month (1 credit = 1 page)
- Up to 300 pages per crawl
- 1 website
- AI visibility: 1 website, 10 questions, 4 assistants
- Security, accessibility & best practices audits
- Bot traffic tracking
- Competitor tracking (2 competitors per site)
- Keyword gap analysis - top 20, refreshed monthly
- 100 AI credits / month for keyword & backlink lookups
- PDF & Markdown export
- AI content calendar
- API & WordPress plugin (500 requests/day)
- Branded reports with your logo
- Full white-label (remove DidYouSEO)
Growth
Track competitors and win their keywords
- Everything in Starter
- Bot traffic tracking
- Unlimited crawl credits
- Up to 500 pages per crawl
- 5 websites
- Competitor tracking (5 competitors per site)
- Keyword gap analysis - top 100, refreshed weekly
- AI visibility tracking (50 keywords, weekly)
- AI prompt tracking: 30 questions across your sites, 4 assistants
- 300 AI credits / month for keyword & backlink lookups
- API & WordPress plugin (1,000 requests/day)
- White-label reports and client share links
- AI content calendar - 30 articles per site / month, scheduled to WordPress
Compare every limit, add-on and the lifetime offer on the pricing page.
Who it's for
Frequently asked questions
What is an SEO dashboard?
A single screen that shows how a website is doing in search: traffic from Google, the searches that find it, the site's technical health, and what to fix next. A good one shows the change since the last period, not only the current number.
What should an SEO dashboard include?
Organic visits and conversions, Search Console clicks and top searches, a site health score, competitor changes, and a short list of fixes. In 2026, also whether AI assistants recommend the site, since more searches end in an AI answer.
Is there a free SEO dashboard?
Yes. Looker Studio is free if you build the dashboard yourself. DidYouSEO's free plan gives you a ready-made dashboard for one site with audits, Search Console, GA4 and bot traffic. AI visibility and competitor tracking start on Starter at $19 a month.
Can my clients see the dashboard?
Clients don't get a login. You send them a report link with your agency's logo, which they open in any browser, and you can turn it off at any time.
How is this different from Google Search Console?
Search Console shows Google's data about your site. DidYouSEO's dashboard puts that next to GA4 traffic, your site audit, competitors and AI visibility, and turns them into a list of what to fix.
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More seo reporting software
This is one part of DidYouSEO's seo reporting software. The same account covers these jobs too:
Client SEO reports
A report your client reads in five minutes: score, what to fix first, and how long it takes.
White-label SEO reports
Your agency's name, logo and colours on every report, and a share link with no login.
GA4 SEO reporting
Organic sessions, landing pages, conversions and visits from AI assistants, read from GA4.
Search Console reporting
The queries and pages that gained or lost clicks, and the keywords sitting on page two.
Competitor SEO tracking
A daily digest when a competitor changes a title, publishes a page or loses one.