The pre-launch SEO checklist: what to fix before you go live
Every site launch is a fresh start for SEO. Here's how to make sure you don't go live with basic issues that could take months to fix.
Audit every key page with a site audit
Run the SEO audit on your homepage, pricing page, key feature pages, and any blog posts you're launching. Look for missing title tags, meta descriptions, H1s, and canonical tags.
Use: SEO AuditCheck your robots.txt isn't blocking search engines
A common mistake on new sites: robots.txt accidentally blocking Googlebot from the entire site. Check it before launch - it takes 30 seconds.
Use: Robots.txt TesterValidate your schema markup
If you've added Organization, Product, FAQ, or other schema types, validate them now. Errors in schema markup mean Google won't show rich results and AI tools won't understand your pages correctly.
Use: Schema ValidatorPreview your SERP snippets
See exactly how your pages will appear in Google - title, URL breadcrumb, and meta description. Catch truncated titles or auto-generated descriptions before they go live.
Use: SERP PreviewCheck Core Web Vitals
LCP, INP, and CLS are Google ranking signals. Check them before launch and fix any that fail - especially on mobile.
Use: Core Web Vitals CheckerCheck AI visibility baseline
Run your AI visibility check before launch to establish a baseline. Then recheck after 4-8 weeks to see if the launch improved your presence in AI-generated answers.
Use: AI Visibility CheckResult
A site that launches clean - no blocking robots.txt, no missing title tags, valid schema, passing Core Web Vitals, and a baseline AI visibility score to track against.