SEO terms, explained simply
Plain-English definitions for the terms that matter most - from AI search visibility to schema markup.
AI Search Visibility
Whether AI assistants like ChatGPT, Gemini, and Perplexity mention or recommend your brand.
SEO Audit
A systematic review of a website's technical and on-page SEO health.
Schema Markup
Structured data added to HTML that helps search engines and AI understand what a page is about.
Core Web Vitals
Google's three user experience metrics: LCP, INP, and CLS.
Canonical URL
An HTML tag that tells search engines which version of a page is the definitive original.
Meta Description
The short summary shown under a page title in Google search results.
robots.txt
A file that tells search engine crawlers which pages they are allowed to visit.
Title Tag
The HTML title element that defines the clickable headline shown in search results.