Find the keywords you're missing
DidYouSEO's keyword gap analysis compares your rankings against your competitors' and surfaces the terms they capture and you don't - so your next piece of content targets demand you're currently handing to someone else.
You can't rank for what you never wrote about
The biggest SEO wins are often invisible: the searches happening in your niche every day that you have no page for. Your competitors quietly capture that traffic while you optimize pages you already have.
A keyword gap analysis makes the invisible list visible - the specific terms your competitors rank for and you don't - so content planning becomes "fill these gaps" instead of "brainstorm something."
What keyword gap analysis shows you
Terms competitors own and you don't
The core of the analysis: keywords driving your competitors traffic where you have no page at all.
Grounded in real rankings
Built on Search Console data and competitor search footprints, not a generic keyword database dump.
Prioritized, not overwhelming
Gaps ordered so the reachable, relevant ones rise to the top instead of a 10,000-row export.
A content plan that writes itself
Every gap is a brief: a real query, real demand, and a competitor page you can outdo.
How keyword gap analysis works
- 1
Connect your site and a competitor
DidYouSEO reads your rankings from Search Console and gathers your competitor's keyword footprint.
- 2
We diff the two
The tool finds terms they rank for that you don't - and terms where they simply beat you.
- 3
You get a gap list to act on
Prioritized keywords, each one a ready-made target for your next page or update.
Related
Frequently asked questions
What is keyword gap analysis?
Keyword gap analysis compares your site's rankings against your competitors' to find the keywords they rank for and you don't. Those gaps are the clearest map of the content you're missing - real search demand you're currently leaving to competitors.
How do I do a keyword gap analysis?
You compare your keyword footprint with a competitor's and look for terms they cover and you don't. DidYouSEO automates this: connect your Search Console and add a competitor, and it produces a prioritized list of the gaps.
Is keyword gap analysis better than a keyword tool?
It's more actionable. A keyword tool gives you every possible term; a gap analysis narrows it to terms your actual competitors already prove are winnable in your niche - so you're not guessing which keywords are worth the effort.
How many competitors should I compare against?
Start with two or three similar-sized competitors. Comparing against peers surfaces gaps you can realistically close; comparing against much larger sites produces gaps that aren't worth chasing yet.
Try it on your own site
Start free, no credit card. See what DidYouSEO finds for you in minutes.