Schema Checker
Extract and inspect JSON-LD structured data on any page.
FAQs
What is structured data / schema markup?
Schema markup is JSON-LD code added to your page that tells search engines what your content means - product, article, FAQ, review, etc. It can earn rich results in Google.
What types of schema does Google support?
Google supports Article, Product, Review, FAQ, HowTo, Recipe, Event, LocalBusiness, BreadcrumbList, and many more. See schema.org for the full list.
Does schema markup directly affect rankings?
Not directly, but it can improve click-through rates through rich results (star ratings, prices, FAQs shown directly in search results).
What is JSON-LD?
JSON-LD (JavaScript Object Notation for Linked Data) is Google's recommended format for structured data. It lives in a <script> tag in your page's <head> and is easy to implement without modifying HTML markup.