Google Analytics 4 for SEO
GA4 SEO reporting without building reports in GA4
Connect Google Analytics 4 with read-only access. DidYouSEO shows the organic sessions, landing pages and conversions that matter for SEO, plus the visits AI assistants send you.
Still building explorations in GA4 to answer one SEO question?
GA4 holds the answer to "is SEO bringing in business?", but getting it out means filters, comparisons and explorations that most people build once and never find again.
DidYouSEO asks GA4 the SEO questions for you: how many visits came from organic search, which pages they landed on, whether they converted, and how many came from AI assistants.
What does GA4 SEO reporting show?
Organic sessions
Visits from search, compared with the previous period.
Top organic landing pages
The pages search visitors arrive on, with engagement rate.
Conversions from SEO
Key events from organic visits, by landing page.
Visits from AI assistants
Sessions referred by ChatGPT, Perplexity, Gemini, Claude, Copilot and others.
Next to the audit
Traffic sits beside the page's SEO problems, so you can see what a fix is worth.
Read-only access
DidYouSEO reads reports from GA4. It never changes your property.
The GA4 numbers that answer SEO questions
| Question | GA4 data DidYouSEO reads |
|---|---|
| Is organic traffic growing? | Sessions from organic search, this period against the last |
| Which pages bring search visitors? | Landing pages for organic sessions, with engagement rate |
| Does SEO bring business? | Key events from organic sessions, by landing page |
| Are AI assistants sending visitors? | Sessions whose source is an AI assistant, such as chatgpt.com or perplexity.ai |
| Where does traffic come from overall? | Sessions by source, so organic sits in context |
Why AI referrals belong in an SEO report
People now ask ChatGPT, Perplexity and Gemini what to buy, and those assistants link to the sites they recommend. Those visits show up in GA4 as referrals from the assistant's domain, mixed in with every other referral.
DidYouSEO groups them as AI assistant traffic, so you can see whether it is growing and which pages it lands on. Paired with our weekly AI visibility checks, you see both sides: whether an assistant names you, and whether that turns into visits.
GA4 and Search Console together
Search Console tells you what happened before the click: the searches you appeared for, your position and your click-through rate. GA4 tells you what happened after it: whether the visitor stayed and converted.
Read together, they answer the useful questions. A page with many impressions and few clicks needs a better title. A page with clicks but no conversions needs a better page. DidYouSEO reads both for the same site.
How is this different from GA4's own reports?
No setup in GA4
No explorations, filters or custom reports to build and maintain.
AI assistants as a channel
AI referrals are grouped for you, instead of hiding among other referrals.
Connected to the fixes
Traffic sits next to each page's SEO problems, so you know which fix matters most.
Ask it in plain words
Through our MCP server, ask Claude or ChatGPT about your GA4 data directly.
How do you set up GA4 SEO reporting?
- STEP 1
Connect Google
Sign in with Google and allow read-only access to Analytics.
- STEP 2
Pick the property
Choose the GA4 property that belongs to each site.
- STEP 3
Read the report
Open Analytics in the dashboard, or ask your AI assistant.
Ask Claude or ChatGPT about your GA4 data
With our MCP server connected, your AI assistant can read organic traffic from GA4 for any site in your account and explain it in plain words.
“How much organic traffic did acme.com get last month?”
“Which landing pages lost organic sessions since last month?”
“How many visits came from ChatGPT and Perplexity this month?”
“Which organic landing pages convert best?”
More for GA4 and search data
How much does GA4 SEO reporting cost?
Free for one site. Paid plans start with a free trial and no card.
Free
Explore the dashboard, no card needed
- 1 registered site
- Up to 10 pages per audit
- 30 crawl credits / month
- 40+ on-page checks per page
- Bot traffic tracking
- AI visibility check
- AI content calendar
- API & WordPress plugin (20 requests/day)
Starter
Fix your site's SEO
- 5,000 crawl credits / month (1 credit = 1 page)
- Up to 300 pages per crawl
- 5 registered sites
- Security, accessibility & best practices audits
- Bot traffic tracking
- Competitor tracking (2 competitors per site)
- Keyword gap analysis - top 20, refreshed monthly
- PDF & Markdown export
- AI content calendar
- API & WordPress plugin (500 requests/day)
- Branded reports with your logo
- Full white-label (remove DidYouSEO)
Growth
Track competitors and win their keywords
- Everything in Starter
- Bot traffic tracking
- Unlimited crawl credits
- Up to 500 pages per crawl
- 25 registered sites
- Competitor tracking (5 competitors per site)
- Keyword gap analysis - top 100, refreshed weekly
- AI visibility tracking (50 keywords, weekly)
- API & WordPress plugin (1,000 requests/day)
- White-label reports and client share links
- AI content calendar - 30 articles per site / month, scheduled to WordPress
Compare every limit, add-on and the lifetime offer on the pricing page.
Frequently asked questions
Can I see organic traffic in GA4 without building a report?
Yes. Connect GA4 to DidYouSEO and it shows organic sessions, top organic landing pages and conversions, compared with the previous period, with nothing to build in GA4.
How do I see traffic from ChatGPT in GA4?
Visits from ChatGPT arrive as referrals from chatgpt.com, mixed with other referrals. DidYouSEO groups ChatGPT, Perplexity, Gemini, Claude, Copilot and other assistants as AI traffic for you.
What access does DidYouSEO need to GA4?
Read-only access to Analytics. It cannot change your property, and you can disconnect at any time.
Is GA4 reporting included in the free plan?
Yes. GA4 and Search Console connect on every plan, including Free.
What is the difference between GA4 and Search Console for SEO?
Search Console shows what happens in Google before the click: searches, positions and click-through rate. GA4 shows what visitors do after the click: engagement and conversions. You need both.
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More seo reporting software
This is one part of DidYouSEO's seo reporting software. The same account covers these jobs too:
Client SEO reports
A report your client reads in five minutes: score, what to fix first, and how long it takes.
White-label SEO reports
Your agency's name, logo and colours on every report, and a share link with no login.
Search Console reporting
The queries and pages that gained or lost clicks, and the keywords sitting on page two.
Competitor SEO tracking
A daily digest when a competitor changes a title, publishes a page or loses one.