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Keyword Density

Analyze keyword frequency in your content - single words and phrases.

Keyword density for Google: is there a right number?

Keyword density is how often a word or phrase appears in a text, as a percentage of all its words. Google doesn't rank pages by keyword density, and there is no ideal percentage to hit. What matters is that the page clearly covers the topic, in the words people search with.

Paste your text above to see the 20 words you use most, with their count and density, plus the 2-word and 3-word phrases you repeat. Common words such as "the" and "and" are left out.

How to check keyword density

  • Paste the full body text of the page, not just one section.
  • Look at the top phrases, not only single words. Your main search phrase should be among them.
  • If one word sits far above everything else, read those sentences aloud. If they sound repetitive, they are.

Google keyword density vs keyword stuffing

Keyword stuffing is repeating a phrase to manipulate rankings, and it is against Google's spam policies. A high density on its own isn't stuffing, but a phrase forced into sentences where it doesn't fit is.

Read next: Keyword stuffing checker · How much is too much? · Find a keyword on a web page

FAQs

What is keyword density?

Keyword density is the percentage of times a keyword appears relative to total words. A density of 1–3% for your primary keyword is generally healthy; higher may look like keyword stuffing.

Should I target an exact keyword density?

No - Google's algorithms are sophisticated enough that exact percentages don't matter. Write naturally, include your keyword in the title, first paragraph, and headers.

What are long-tail keywords?

Long-tail keywords are specific, multi-word phrases (3+ words) with lower search volume but higher intent and conversion rate. They're easier to rank for and often more valuable.

How do 2 and 3-word phrases help SEO?

Multi-word phrases (bigrams/trigrams) reveal the natural topic clusters in your content. If a 3-word phrase appears frequently, it's likely a key concept you can optimize for.