Keyword Density

What is keyword density?

Keyword density is the percentage of times a keyword appears relative to total words. A density of 1–3% for your primary keyword is generally healthy; higher may look like keyword stuffing.

Should I target an exact keyword density?

No - Google's algorithms are sophisticated enough that exact percentages don't matter. Write naturally, include your keyword in the title, first paragraph, and headers.

What are long-tail keywords?

Long-tail keywords are specific, multi-word phrases (3+ words) with lower search volume but higher intent and conversion rate. They're easier to rank for and often more valuable.

How do 2 and 3-word phrases help SEO?

Multi-word phrases (bigrams/trigrams) reveal the natural topic clusters in your content. If a 3-word phrase appears frequently, it's likely a key concept you can optimize for.